21st century manufacturing is two documents: a sales contract and a brand contract. Everything else is from the evil one. Why do you need kilometers […]
Author: Alex Richardson
Conditions for the success
Any catering establishment, like retail, is a place, a place and again a place. You will not attract anyone with the kitchen. No matter how […]
How to pass checks
Separately, I will touch on such an important business process as checking a store or food service outlet. It’s the same story in manufacturing because […]
How to work in two different segments
Those who used to work in the premium price segment are now tempted to work in the low (or, as they think, average). It is […]
Industry without illusions
We produce quality goods, but they are not for sale, what should we do? What strategy will help a manufacturer survive and earn money today? […]
Sales strategy
The manufacturer’s task is not to produce a product and feel like God, but to sell this product. For this we produce it. There is […]