We produce quality goods, but they are not for sale, what should we do? What strategy will help a manufacturer survive and earn money today?
First of all, you need to “reformat” the head. To understand that our eternal approach is: “Let’s go to the tsar-father. The master will come to us, the master will judge us ”- an illusion. The master, of course, will judge … He will enter your joint-stock company, and you will go out into the street.
There is no justice and will not be. The industry will not develop. Tomorrow will be even worse. The authorities will be the same. We can say that a permanent stabilization has come – the stability of sliding. Look at Rosstat data – all numbers are available.
If you have “high-quality” products and no one wants to buy them, then you need to change the product – to produce what the client needs, what he is able to buy.
Do I need to “replace” and what
I have said a million times and will repeat it again: there is no import substitution, this is a myth. All our goods are imported or quasi-imported – produced on imported equipment and from imported materials, on which domestic labels are sewn. The so-called import substitution is a redistribution of the market. For example, we have only two meat producers left, and one of them is a relative of a well-known politician. For “domestic” pork you pay at least 20%, although it consists mainly of imported ingredients: farm equipment and semen come from Poland. In the United States, a 75-inch TV costs $ 1,500. Look how much such a TV costs with us and count it. Here is the whole answer to import substitution.