In the setting of the economy’s digital revolution and the aggressive increase of sales, the issue is increasingly being raised: will auto dealers have a future, or will they disappear as a superfluous layer between the buyer and the distributor? If they remain, how will their marketing strategy change and what should auto dealers do in the meantime? Today, we will attempt to predict the future of automotive marketing and distribution.
What Is the State of The Automobile Industry Today?
Automobile manufacturing is one of the most important fields of contemporary mechanical engineering. This very complicated and multi-stage technical process necessitates a strong engineering, resource, and industrial basis, as well as the availability of skilled and trained individuals.
The automobile sector encompasses various kinds of manufacturing processes:
1. Engine design and production.
2. Manufacturing of consumables and replacement components
3. A subfield of mechanical engineering that creates industrial machinery such as machine tools and robotic technology.
The cost of capital purposes, as well as the cost of personnel, are regarded the primary sources of expenditures in the automobile sector, despite the increasing automation of production. The fact that the automobile sector employs a high proportion of the able-bodied people in the country where vehicles are made or sold was an essential influence. Nations that manufacture automobiles also guarantee jobs to other countries with whom they have signed cooperation agreements. Furthermore, a sizable portion of the population works in industries that supply the automobile industry. Find out more information about it here.
Current Trends in Automotive Marketing and Distribution
According to modern research, the needs, motivations and reasons for buying a car have changed among buyers. If earlier the list of motives for buying a car was standard – convenience, independence – an interesting point has appeared – customers believe that a car reduces the risk of contracting a coronavirus. If you compare the use of taxis and rented cars, then personal transport guarantees the lowest risk of infection.
The auto business has made active attempts to move online consultations and explainer videos. Videos worked great for both brand awareness and cost per sale. It has greatly decreased, and the quality of traffic has increased. In the future, the trend for the use of such videos will continue. Therefore, if you want to organize successful automotive marketing and distribution, then dealers should actively explore the internet space. For example, one of Andy Shane’s blogs clearly shows the relevance and popularity of blogs. On his blog, he talks and reviews the best ball and U-joint lubricants for Jeeps. You can get acquainted with the material at the link: best grease for ball joints.
The next important block in conducting a communication campaign for marketing in the automotive business will be the maintenance of social networks. The fact is that endless advertising on television and radio doesn’t bring the consumer closer to the final choice of the product. Here you need a point hit in each potential client. Social networks facilitate multi-level communication with the audience: anyone can find out directly the answer to their request by leaving a comment. Thus, the brand not only increases the loyalty of its audience, but also forces subscribers to follow the company’s news in the amount that the brand itself needs. How exactly to maintain their social networks, each representative of the auto industry decides for himself. There are many engaging mechanics and activities: contests, polls, puzzles, and interesting facts. The main thing is to ensure a continuous flow of content, seasoning everything with a simple, but at the same time interesting design.
Automotive companies are accustomed to working in silos, with marketing, sales, service, and financing focused on their own specialties. In a digital world, this makes it difficult to share customer information and relevant data that can lead to sales. With connected data streams, executives can screen qualified buyers and track the exact steps along the path to a purchase. They can also run marketing campaigns to reach customers in time with personalized messages about car maintenance, test drives, price cuts, and car swap offers. Simply put, the new focus on data is about creating a shopper experience.